Wednesday, March 14, 2007

Recipe - Spam Rehash

What do you do with your spam? Call the authorities? Send it back to the sender with expletive text appended? Set it to simmer with white wine sauce? When I have leftover spam, I make spam rehash. You'll need:

1 pop3 mailbox 1 multiple message autoresponder 1 email extractor 1 email verifier as much spam from the market as you can get

Mailbox must be large enough to handle leftover spam. Preferably a pop3 account so you can manage it on your desktop. Don't use a mailbox you don't want spammed, it's hard to get out. Free pop3's can be found at:

http://www.newmail.net/ http://www.pmail.net/ http://www.switchboard.com/

Stuff mailbox with leftover spam. You don't know where to get spam? (You have lived a good life.) I shop at FFAL sites, guestbooks, classified ad sites, freebie signups, etc. Anywhere you put your email address, be assured they want to send you mail back.

Best of all, some sites will sell your email address to spam lists. On other sites, mostly guestbooks and classified ads, spammers will harvest your email addresses and send you spam FREE!

After a week or a month (you want it to age), take spam from mailbox. Add spam to email extractor.

http://www.zdnet.com/downloads/stories/info/0,,000EG8,.html http://www.a1soft.com/emext.htm

Your going to have some bad spam. Don't smell it! Just take my word. You'll have to do some carving to get to the good stuff. Run spam through email validator. The bad stuff will slide right off.

http://www.legitima.com/evalidator/ http://www.fairlogic.com/worldcast/

After you've verified your spam, it's ready to go into an autoresponder and served to guests or customers. Your autoresponder must have capabilities to import lists. GetResponse can do this and send out your message in timed intervals with an opt out option.

http://www.getresponse.com/ http://fastfacts.net/ http://www.autorespondersplus.com/

The quick cook recipe works if you want to serve your spam in a hurry, but remember that your autoresponder will not go well with FFAL websites and some classified ads. Your autoresponder host doesn't like it when you submit autoresponder addresses to these pages and will minimum, shut your responder down.

Quick Cook Recipe

Instead of putting your pop3 email address on the guestbooks or classified ads, use the autoresponder address. When spammers harvest your autoresponder address, they immediately get a serving of spam rehash, thus serving your customers and guests faster.

Remember, if they send it to you, send them something in return. Bon appetit!


About the author: Dale Sexton owns and operates 'PageCrafters.net' and publishes 'Small Business Tools magazine'. Both focus on tools and tips for small business and startups. mailto:pagecrafters@pagecrafters.net Sign up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html

Coping With Spam Filters

Coping With Spam Filters by Laurie Rogers Copyright July 2002

If you haven't yet heard about the chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregard the fact that Spam Filters DO in fact exist. For some reason just do NOT want to face the fact that, they are DESTROYING their businesses.

I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com

Now let's begin.

Spam Filters are EVERYWHERE online whether we like it or not they are. And they are becoming more dominant in all aspects of the internet, through ISP's, webhosts and the chances are, one person in three is using some type of a filtering device. They are inexpensive to purchase and so it makes it fairly EASY for the average "Joe" to buy one.

And chances are that your ISP or web host probably uses them and you are NOT even aware of it. Personally, I do advise that you contact them to ask them about it and ask them to REMOVE them from your account immediately. Now, here is why I suggest that you do this, Spam Filters are NOT 100% fool proof, in fact they have a tendency to block out your LEGITIMATE email. Anyone who tells YOU otherwise is in some serious DENIAL.

I've personally taken the time to test almost EVERY Spam Filtering program that there is currently available online. And what I saw was absolutely mortifying to say the least. I ran over 100 different types of emails and newsletters all through each system and 9 times out of ten, it resulted in being marked as spam. Needless to say, by the end of the day I was NOT impressed with my discovery.

Most of these programs are designed to target newsletters specifically, because they have the words "subscribe" and "unsubscribe" black marked. Meaning, that any peices of email that contain those two words are "marked" as being "SPAM". This is especially predominant in Spam Killer which is now owned by McAfee. They also LURE publishers into what they refer to as being "Spam Traps" (which they do openly admit -right on their web site), so they can create more filters DAILY based on ezine/email content. And YES, I did say DAILY!

Now that I've probably scared the wits out of you, here are a few things that you can do and they will require a bit of added work on your part.

1.) Make your ezine available in 3 different forms, if it at all possible. Email it directly to your subscribers, put it on an autoresponder and make it available online. My good friend jL Scott (owner of iCop) does this and it covers all of the bases to ENSURE your readers get your ezine. It'll also give you an idea of HOW many people actually read your ezine.

2.) Ask your readers, IF they have had ANY problems in receiving your ezine. If they have, start keeping a log of these instances, if your ezine has been marked as being spam through their email client ask them for a copy of it for your records. You MAY want to TRY contacting their ISP and try talking to them about it, ensure that YOU maintain your "professionalism" in doing so, as this could create problems for your subscriber. Advise ALL of your subscribers to contact their ISP's and ask them if they are in fact using filters on their email.

3.) Keep financial loss records that you've encountered because of Spam Filters. And remember everything is of a monetary value including your ezine.

Although there is no fool proof method of avoiding Spam Filters, there is currently a pending law suit against the creators of these programs. So if you do have a case or have proof that you have been filtered, falsely accused etc. I recommend that you go and file a report asap at: http://www.e-crucible.org

Article by Laurie Rogers Copyright 2002 All Rights Reserved

About the author: Laurie Rogers is co-author of the Ezine Resource Guide, http://www.zineadz.com/erg.html She is the owner of Optin Frenzy - a paid list building program for ezine publishers http://www.optinfrenzy.com You can obtain more of Laurie's articles at: mailto:ezinearticles@optinfrenzy.com

Good Spam or Bad Spam...What is the Difference?

Are you Good Spam or Bad Spam? This is the question I find echoing in my head sometimes when I am going through my email, as if it is part of some electronic Wizard of Oz. Have you ever given any thought to the fact that there really is a difference in spam? Not that I am defending anyone, but let me make my point and then you can decide for yourself.

Spam is such a hot issue and no one knows the "right" view of spam that fits everyone. You either: - will take all measures to prevent people from sending it to you - don't mind it at all and happily delete, delete, delete every day - OR hate it sometimes and ignore it other times.

I think I fall in the last category, which is what started me thinking about good and bad spam. My point of view has now developed into this:

BAD Spam- It is bad spam when you reply to it to be removed and it is returned to you because the address is made up. It is bad spam when the removal link does not open a real url. It is bad spam when you paste the message source into Spam Cop and the info you get back before clicking the "Send spam report" shows tons of dead ends and made up domains, etc.

This means that this "Cowardly Lion" harvested your address, and went to great lengths to cover their tracks in order not to get caught sending spam.

GOOD Spam- It is good spam when there is an actual person on the other end, apologizing for inconveniencing you. What made it good spam? Because here is spam that you most likely will not get again, because it is more legit then the bad spam. These people are not out to break any rules, upset anyone, or ruin your day. 9 times out of 10 they really don't know any better and will learn, very quickly I might add.

Also, keep in mind that the Scarecrow in us does not ALWAYS remember every email we sign up for. It is possible to have signed up for something and a week later be flipping out because you are getting email from some unknown. If we only had a brain sometimes (Speaking for myself, of course).

It is also highly possible that someone is having fun subscribing you to things. Never count that one out, it happens all of the time.

GOOD vs BAD Personally, I would much rather get good spam. Bad spam demonstrates that the sender KNOWS what is not acceptable and went to all of this trouble and expense to hide behind this long trail of fake addresses. That they took the time to do that is malicious, in my way of thinking. Do they really think that what they are trying to sell in this manner is actually worth it? These are the people we should be upset with. These are the people that we need to be telling, "I'll get you my pretty, and your little server too!"

So, whether you agree or disagree, just try to keep in mind that 1. The whole world is not out to get you. 2. Not every piece of spam is sent with the same intent. And... 3. As the world around us continues to change, we will be seeing more and more companies resorting to sending their junk mail through email rather then the post office. (I think this is becoming a more desirable thing to us all, as it would be much safer.)

Now is the time to try to adjust our view and approach the issue with a level head. If we don't we will drive ourselves mad, and for what purpose? The changes in our world cause the internet to change. Soon you probably will find yourself saying, "I don't think we're in Kansas anymore".

About the author: Written by Sara Hardy Owner of MarketingTrendz, and Publisher of The OnLine Exchange Ezine. To subscribe to her ezine goto: http://marketingtrendz.com/subscribe.htm This will automatically make you a member of The Profit Zone, a FREE Members Only Club that gives you unlimited access to FREE marketing tools, ebooks, resources and more!

Tired of Bogus Spam Complaints? United We Stand ....

If you are distributing material to an opt-in email list, you need to know about a fledgling, grassroots organization called e-Crucible. The organization is committed to "opposing by any ethical, political, and legal means available the vigilante activities of "anti-Spam" fanatics and the unfair and unjust handling of 'Spam' complaints by certain Internet Service Providers."

According to the Executive Director, John Botscharow, e-Crucibles is in the process of acquiring non-profit status so it can exist as a legal entity.

But first, a little background.

As an online publisher, you already know what I mean by bogus spam reports. Either in error or with mischievous intent, a subscriber decides your ezine is spam. Quicker than you can say, "Hey, you subscribed!", s/he sends hostile, rude and often abusive emails to every web site or email address listed in your ezine. In some cases, the complainant includes a worm or virus with the email for added impact. Or maybe s/he reports you to SpamCop, CAUSE or a similar vigilante group.

The bad stuff hits the fan. You're deemed guilty and there is no wayto prove your innocence. Without contacting you, SpamCop emails your ISP, your web host, your advertisers and even the writers whose articles you have published. At best, you spend the next few days explaining and pleading your innocence to the people involved. At worst, your website host and your ISP shut you down. Your business is interrupted until you can make other arrangements. If you live in an area of the world where you have only one ISP available, this can mean the end of your Internet business.

This story is but one example of many. Frank Garon is a webmaster who publishes an opt-in ezine with a subscriber base of 12,000 (http://www.InternetCashPlanet.com). His ezine contains clear unsubscribe instructions. Sometime in April, 2001, a subscriber allegedly sent the entire ezine to SpamCop with the instructions to "shut down this American *&%^ spammer."

Garon reported that SpamCop contacted every email address and web host address contained in the ezine. One victim was a writer whose article had been published in the 'zine. She had the usual resource box at the end of her article, including a link to her site. The writer's email account was shut down, and at last report, her web site was in jeopardy. Remember that this writer did not send a single email. Common sense dictates that she could not possibly have been guilty of spam.

Garon and the writer sent an appeal to SpamCop. The response from SpamCop's "deputy" included the following:"..."If the admin of this ezine would like to pursue punitive action against the SpamCop user for filing a false complaint, we will need to see proof of opt-in confirmation. Otherwise, we will simply consider this matter closed..."

Now here's the kicker. SpamCop did not reveal the name and email address of the complainant. Without identification, how can Garon prove that the subscriber had opted-in? Worse, without the email address, how can Garon remove the subscriber from his list? What's to stop the same subscriber from filing the same complaint repeatedly? Again, it defies common sense.

As Garon wrote, 'To have to spend every day wondering if TODAY is the day some creep is going to falsely accuse you of Spam and cost you and your entire family everything you have put years of hard work into is MORE than a little scary."

To make the story even more bizarre, e-Crucible members state that they have reported real spammers to SpamCop with no results.

If you're an email publisher, the shark attacks come from three sources: odious subscribers, vigilante organizations and ISPs and web hosts who shut you down without giving you a chance to defend yourself. As an individual, you can do little to change the situation.

Please consider signing up for the free e-Crucibles mailing list and help strengthen this little organization with the big goals. Sign up at http://www.topica.com/lists/e-Crucible/ or send email to mailto:e-Crucible-subscribe@topica.com

Please note: e-Crucible is NOT pro-spam. They are opposed to spurious spam complaints that put legitimate marketers in jeopardy.

About the author: Visit June Campbell on the web for articles, a FREE ebook, or for guides to writing business plans, business proposals, joint venture contracts and more. http://www.nightcats.com

I Love Spam

Spam is considered any unsolicited and often un-wanted e-mail. The term seems to have originated from a Monty Python sketch set in a cafe that serves nothing but the canned, processed meat, called Spam.

In the skit there is a table of Vikings singing, spam, spam, spam, spam, lovely spam. While the skit does arouse laughter, the receiving of spam e-mail usually does not do the same for our demeanor.

It is the rare inbox which hasn't been visited by some sort of un-wanted message containing anything from get-rich-quick schemes to Cyber-Porn.

Most email browsers or accounts allow a person to use blocking or filtering mechanisms which send junk mail directly to the trash bin.

Professional spammers use sophisticated software that actually spiders the Internet gleaning e-mail addresses from Web sites.

If you have ever filled out an online survey, your e-mail address has most likely ended up on a for sale list of targeted buyers.

While most spam and postal junk mail is annoying, it can have some benefits. Running an online business requires us at times to be effective ad writers. Immediately deleting all this junk mail means you are throwing way an opportunity to learn ad strategies.

Next time spam shows up, why not take a few minutes to read through these ads and see how they are written. See if the headline or body attracts your attention, or what is effective about the ad and what turns you off.

I actually love it when those card decks come in the postal mail. Flipping through the cards, I'll put those that have attractive headlines in one pile, trash the ones that aren't appealing, then go back later and really read the one's in the first pile.

I'm always on the lookout for new ideas on what works in ad writing, new tactics ad writers employ, and seeing what is working and not working for them.

Successful online marketers are constantly studying not only their own ads, but what others are doing. So instead of getting upset the next time you receive your daily dose of spam, why not look at it as an opportunity to help you become a better marketer?

If you would like your name removed from many of the bulk mailing lists, this Web site will be a blessing. Simply give them your e-mail address and they will scan their bulk mailing lists and remove you. It is a unique concept they have. You can read more about what they do at their Web site.

http://removeyou.com


About the author: Dave Cole Editor/Publisher Prosperity: The Choice Is Yours Read other articles by Dave: http://choosetoprosper.com

Knock Out Spam With the One-Two Punch

Are you sick of spam relentlessly spewing into your emailbox? So was I, until I learned how to knock it out, or at least slow it down, with my one-two punch. Do both of these things, neither of which will cost you a penny, and enjoy a distinct decrease in the amount of garbage in your inbox.

Here we go:

#1 Mail Washing

First, hit the spam with Mailwasher, available free at www.mailwasher.net. This easy to set up little program lets you preview email before downloading it. You see all the usual details - sender, subject, size - but with one big difference: you can decide BEFORE downloading if you want it.

You get, I'm sure, many emails that you wouldn't have downloaded if only you'd known what was in them. That's just one thing Mailwasher can do for you. Its real power is in its ability to 'bounce' unwanted messages (spam) right back to the person who sent it, marked 'message undeliverable.'

To the spammer it looks as if your e-mail address is no longer active, and hopefully, the next time they 'clean' their list, your email address will fall off. But even if it doesn't, Mailwasher adds the spammer's address to a blacklist. The next time they spam you, it's already marked for deletion. (You can always unmark it.)

When you're finished 'washing' your mail of spam and unwanted downloads, click 'process mail' and whatever messages are left will be downloaded as usual when you log on through your e- mail program, which you can do directly from MailWasher.

I have over 20 email addresses, so you can imagine the flood of spam that poured in my mailbox every day. Now I run them all through Mailwasher first, and it has made a huge difference.

To further reduce spam, Mailwasher has another trick that your regular email program doesn't. It learns. There are all kinds of settings, filters, sorts and alerts. The more you use it, the more it learns what you do and don't want to see. It does lots of stuff that I haven't even tried yet. But for what I need - quick and dirty spam elimination - it does great.

Best of all, it's free to try. If you like it, the author asks that you pay him whatever you think is fair. How much you pay him is up to you, but the funds go to future development of the product. Considering how useful this program is, I think that's a very worthy cause. <http://www.mailwasher.net>

#2: Email Encoding

Once you've got Mailwasher going, you're on your way to getting off the spam lists. To stay off, don't skip this second step!

One of the ways that spammers get your email address is through harvesting programs that crawl the net snatching email addresses off of websites, message boards, newsgroups. Anywhere they can find something that looks like an email address, they grab it. And the way that they know it's an email address is by looking for 'mailto' or the '@' symbol.

There are programs available - also free - that will encode your email address for you. This converts your ASCII email address into its equivalent decimal entity. For example, the letter "a" equates to: "a" (without the quotes), the letter "b" equates to: "b", and so forth.

Here's an example of an email address:

"johndoe@ someserv er.com"

which appears as: johndoe@someserver.com

To make the link clickable, you need to include the HREF tag, i.e.

" nospam@my server.co m"

which appears as: nospam@myserver.com

Try it. Copy either of those expressions (WITHOUT the quotes), save it in an HTML file, and open it in your browser. It looks and acts just like any other email link, but the spam bots only see numbers and characters.

Here are a few free email encoders:

<http://www.paksys.com/util/spamfree.php> (JavaScript utility)

<http://www.wbwip.com/wbw/emailencoder.html> (JavaScript utility, doesn't include HREF tag)

<http://www.siteup.com/encoder.html> (emails the results to you)

Encoded e-mail addresses can be read and translated back into the original ASCII text by almost any web browser, so you can use encoding wherever you can use HTML. I've replaced regular email links with encoded links on all of my websites.

Unfortunately not all forums will let you use HTML. In those cases, you'll have to rely on putting the NOSPAM in your email address, or using only "throwaway" email addresses such as from Yahoo or hotmail when posting to public places. Another trick: spell out your email address, i.e. my email address is "sharon at geolocal.com" or "sharon at geolocal dot com." Not as good as being encoded and clickable but better than nothing.

Of course, spammers are a clever bunch. Whatever we come up with, they'll find a way around. Pretty soon they'll probably program their nasty spam bots to translate encoded emails for them.

The only answer for that is to replace email links with an IMAGE of your email address. Only human eyes can see that an image is an email address, so it can't be harvested. But, *don't* link the image to your email address unless it's encoded - that would defeat the purpose, which is to make your email address unreadable by the spam bots.

The downside is that human eyes will have to manually type your address to send you an email. Unfortunately, that includes people you WANT to hear from. There's no way around that. Hopefully one day we won't need to go to such lengths to avoid what has become the scourge of the internet.

So, to summarize:

1) use Mailwasher to delete and bounce spam, which hopefully will get you dropped from spam lists, and

2) encode your email address on web pages and other places where it can be harvested. Try the one-two punch and see if it works for you. If nothing else, it will give you the satisfaction of knowing spammers are getting useless messages in their mailboxes too.

About the author: Sharon Fling is the author of "How To Promote Your Local Business On the Internet", and publishes an electronic newsletter that gives business owners tips, tools and resources for targeting local customers. For more information, visit http://www.geolocal.com or send a blank email to: subscribe@localbizpromo.com?subject=TRAART

Anti-Spam Two Step for Webmasters

If your email address is on a website that's been online for a while you're being blasted with unsolicited email (SPAM). You can delete it or you can eliminate much of it in two simple steps.

Step 1: Scramble Your Email Address

It isn't human visitors to your site that are causing the problem. It's website spidering SPAMBOTS. These spambots go out on the web and harvest any email address they can find. These harvested email addresses are then sold by unscrupulous *spam pushers*.

Your goal is to hide your email address from the spambots, but still display it for your website visitors to see. If the spambot doesn't recogize your scrambled code as an email address it won't harvest it.

Search the web for scripts that will scramble your email address. You will find many free scripts and some that you can purchase. Some are simple and easy to install. Others can be a little more complicated.

The one that I like is called EScrambler. It is a free script developed by InnerPeace.org. You can visit their site and copy the source code (permission given on the site). Or, go to http://www.webdesignwisdom.com/escrambler.shtml.

This simple script generates a javascript that scrambles your email address. Just copy the script and paste it in your HTML instead of the normal mailto:me@mydomain.com. Your email address is displayed properly for visitors to see, and the HTML looks like anything but an email address.

An example of *me@mydomain.com* in escrambled form:

Step 2: Send Spam to Your Auto-Delete Account

Now, just because you've scrambled your email address, that doesn't keep all spammers from sending email to you. Some will just use something like *anything*@yourdomain.com because they understand that most websites have email forwarding. Anything that is emailed to your domain will be forwarded to an email address you specified.

You never have to see this email if you forward it to another email address that automatically deletes it.

You will need a free email account that offers some simple anti-spam features to use as your *dump account*.

You must be able to designate email addresses from which you will not accept any email. You may already have an account that can handle it. If not, look into Mail.com or Lycos.com.

Then make your free email dump account the default forwarding address in your website's email handler. Go to your free email account and set it to reject all mail received from YOUR domain.

Then have email that is sent to your published email addresses (those you have scrambled on your site) forwarded to your normal forwarding address. Or, set them up as individual POP accounts if your hosting service offers this feature.

Now you will receive email from your website visitors who actually read your email address on your website and all other email will be deleted.

This is a very effective way to get rid of most spam that is generated from your domain. It won't eliminate all of it. The volume of spam that I was receiving decreased by 90-95% after I made these changes.

This tactic will work for sites that have been online with an unprotected email address too. Change the email address on your site to a different scrambled address. Forward all email that is sent to your old posted address to your dump account.

If you've been using your primary email address on your site, you'll need to notify everyone that your email address has changed. This makes it more difficult, but worth the effort if you're being slammed with spam.

About the author: Thomas Benton is the owner of WebDesignWisdom.com and the publisher of Active-eBuilder, The Do-It-Yourself Web Design and Internet Marketing Ezine. Visit Tom's resource-rich website: http://www.webdesignwisdom.com

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